QR codes are gaining popularity quickly; according to a recent study by Baltimore advertising agency MGH, about 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code.
A variety of businesses are taking advantage of this edgy technology… we’ve seen QR codes on Macy’s television commercials, Disney’s billboards, and a university’s admissions materials, just to name a few. We recently came across a unique example of QR usage in the healthcare industry. Middle Tennessee Medical Center in Murfreesboro, TN launched a campaign with QR codes in the corner of their print advertisements. The code invited people to “experience” the hospitals new facilities and led them to a video of the new TV campaign. See the ad for yourself here.
We brainstormed a list of some other specific ways QR codes can be used in your industry:
- Place QR codes at different locations in the building that guide visitors around the campus with a web-based map.
- Print codes on laminated lobby cards and link them to an online customer satisfaction survey.
- Host redirected URL’s posted on different publication ads to measure which ads get the highest response rates.
- Print codes on brochures with links to “how to” videos or instructions.
- Put QR codes on “dated” pieces so customers can stay up-to-date about info that changes frequently.
- Include QR codes on your business cards and link them to your LinkedIn account, or your company’s “about us” website page.
- Use a personalized QR code, or a PURL, to track a fundraising mailing or survey responses.