The vast amount of social media platforms that exist today, including Facebook, Twitter, and LinkedIn, means that you can connect with your customers more often and quicker than ever before. It seems like businesses from barber shops to pharmaceutical companies have some kind of online presence beyond the traditional website. Here are some things to keep in mind when you consider jumping on the social bandwagon:
Do you have enough to update about? The quickest way to lose Twitter followers is to update them on today’s lunch choice and the fact that your electrician was late to your appointment this morning. But there are also great ways to connect with your followers – check out how these companies are taking advantage of Twitter and these companies are using Facebook… and seeing results!
Do you have time to maintain your online presence? On the flip side, once you gain an audience, whether it be a group of end-users or other people in your industry, be sure to provide them with somewhat consistent updates. A balance of promotional pieces and resource posts will keep them interested.
How far is too far? In 2009, a Los Angeles woman started receiving a string of messages via her MySpace from a man she did not know, named Sebastian Bowler, who said he was from England and was coming to her home to hide from the police. Bowler continued sending pictures of himself travelling across the country, getting closer and closer to LA. The woman finally reported the incident to the police, only to find out that “Bowler” was actually… Toyota Motors! Toyota launched a marketing plan that was supposed to mimic a popular prank TV show, and was intended to make customers think an English bandit was travelling to their houses, to start buzz about a new car model. The woman sued Toyota, and needless to say, the campaign does not exist anymore. We know you wouldn’t go this far, but it sure makes a good story!
We want to hear from you! Do you think all companies need to use social media? What’re some of the best/worst ways you’ve seen?