Archive | QR Codes

Seven Ways Your Company Can Use QR Codes

Phone/QR Code

QR codes are gaining popularity quickly; according to a recent study by Baltimore advertising agency MGH, about 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code.

A variety of businesses are taking advantage of this edgy technology… we’ve seen QR codes on Macy’s television commercials, Disney’s billboards, and a university’s admissions materials, just to name a few. We recently came across a unique example of QR usage in the healthcare industry. Middle Tennessee Medical Center in Murfreesboro, TN launched a campaign with QR codes in the corner of their print advertisements. The code invited people to “experience” the hospitals new facilities and led them to a video of the new TV campaign. See the ad for yourself here.

We brainstormed a list of some other specific ways QR codes can be used in your industry:



  1. Place QR codes at different locations in the building that guide visitors around the campus with a web-based map.

  2. Print codes on laminated lobby cards and link them to an online customer satisfaction survey.

  3. Host redirected URL’s posted on different publication ads to measure which ads get the highest response rates.

  4. Print codes on brochures with links to “how to” videos or instructions.

  5. Put QR codes on “dated” pieces so customers can stay up-to-date about info that changes frequently.

  6. Include QR codes on your business cards and link them to your LinkedIn account, or your company’s “about us” website page.

  7. Use a personalized QR code, or a PURL, to track a fundraising mailing or survey responses.


Super Bowl Commercial Success

This past Sunday, Go Daddy, the domain registrar company known just as well for its suggestive celebrity spokeswomen as its innovative services, went down in history as the first to use a QR code in a Super Bowl commercial. In our last blog post, we talked about the many opportunities made possible by using QR codes to reach the 111.3 million captive viewers that tuned into the big game… so, did this “mobile marketing experiment” live up to the hype?

On one hand, yes. Go Daddy’s campaign saw tremendous success… on-screen QR codes led to videos featuring their spokesmodels and coupons for one of their services, created a buzz about the company, and set an all-time sales record for the mobile site during the game. See the whole video here.

On the other hand, some QR codes used by advertisers in the Super Bowl’s official game program left consumers unimpressed. While users did scan the codes, many complained that they were led to boring and impersonalized online content that wasn’t optimized for viewing on a mobile phone.

The take-away from this “experiment” is that misusing a QR code is like spending all of your time creating fancy invitations for an exclusive party, but forgetting to book a venue for the big day. When your customers show up to something you invited them to, shouldn’t you make their stay worthwhile?

To capture the power of QR codes like Go Daddy did, focus on how you can personalize content or collect results about the customers’ preference to tailor your material to them next time. pURLS and customer surveys give your customer another reason to care what’s on the other end of the QR code.

When QR Codes and Quarterbacks Collide


In less than a week, the 46th annual Super Bowl will kick off in Indianapolis, Indiana. Whether you’re a Giants or a Patriots fan, or just watching for the halftime show, almost everyone can agree that the Super Bowl commercials have become almost as big a phenomenon as the sport itself. This year, there’s something new on the scene – QR codes. Don’t be surprised when a black and white code shows up on your screen, and you’re prompted to scan it with your smart phone. These codes can lead to mobile phone-specific website content, videos, or even contests.

But say you don’t have $3.5 million to spend on 30 seconds of air time (yes, that’s the average Super Bowl commercial price!) to reach the 40% of wireless users who currently own a smart phone… can you still take advantage of QR codes? Absolutely! QR codes are an interesting way to drive traffic to the web, and they are easily added to any printed piece, from business cards to billboards to flyers. We’ve seen it from many companies, including Macy’s, HBO, and Toyota. Your company, no matter its size, can be next.

Interested? Check out our previous blog post, which offers tips on how to use QR codes to capture and interact with your audience in a whole new way.

Can a block of squiggly lines really be the next big thing in marketing?

QR Code

QR Code


Companies often spend significant time and effort creating websites chock-full with great information and tools, then come to us with the question:  how do I actually direct people to my website?

Quick Response codes may be the answer! QR codes are 2-D barcodes that your customers can scan with an application on their smart phones to gain instant access to any address on the web, whether it’s your website, online coupons, instructional videos, or up-to-date event information. Using QR codes in an effective, cutting-edge way for your business to reach and interact with more customers than ever before!


Disney Blog

Disney Blog


Disney  created a series of print ads in Japan that show the fan-favorite characters with QR codes embedded in their faces. When people scan the QR codes, they’re directed to Disney Channel’s mobile-phone friendly website.

QR Code Blog

QR Code Blog


The University of Guelph was one of the first to use QR codes in their admissions materials. By scanning the code, prospective students were directed to videos of current students talking about classes and activities they enjoyed at the University.

As you can see, QR codes allow you to integrate print with web, and can be used  in a variety of print and online marketing materials like business cards, brochures, direct mail, trade show displays, patient or client surveys, email blasts, and much more! Contact us today to see how QR codes could give your company a fun, interactive edge.