Archive | print solutions

Annual Print Solutions Conference and Expo

Baltimore

Baltimore

We returned to our desks yesterday after attending the PSDA 2012 Print Solutions Conference & Expo in Baltimore, where attendees visited with exhibitors in nearly 200 booths and took advantage of compelling education and training sessions when off the expo floor. This three-day event is the only national trade show focused on the distributor channel for print, marketing and business communications.

We returned to work energized and focused.  We learned a lot at this year’s conference.  Here are just a few of the things that we are excited about:

  • Multi-touch, cross-media campaigns that marry print, web, and mobile technologies.

  • Numerous methods for increasing and tracking response rates for direct mail.

  • Beautiful new printing processes that allow for the creation of amazing “dimensional” pieces.  Brilliantly printed postcards, business cards, posters, flyers, and catalogs that utilize new print processes that “wow”!

  • New technologies, products, and processes that are increasingly environmentally friendly.

  • Good (and not-so-good) uses of QR codes.

  • Turnkey solutions for busy marketing professionals.

  • Very affordable logo redesign packages.

  • Web-to-print technologies that continue to make order fulfillment more efficient, easy, and cost-effective.

  • A good marketing campaign requires being smarter before ink ever hits paper and collecting data after.

  • Best quote from the conference:  the best tool that each of us has is our ears!