Archive | Logo Design

SWAG

Gadget Grips® DOT™



A simple Google search will tell us that swag is “An ornamental festoon of flowers, fruit, and greenery.” For those of us in the industry, we’ve heard SWAG to stand for a few different things:

“Stuff We All Get”

“Souvenirs, Wearables, Awards and Gifts”

“Stuff We Acquired Gratis”

No matter what variation of words you use to define it, SWAG does wonders for promoting business. A small, free promotional item can draw potential customers to your booth at a trade show, serve as a “thank you” to a valuable client, or make your company top-of-mind when a business considers securing a new vendor.

Ultimately, promotional products can help differentiate your company, generate demand, and raise awareness of what your company can offer… but does it work?

“The Surprising Power of Promotional Products,” a New York Times article by MP Mueller, suggests that it does.

“American businesses spend $20 billion a year giving away stuff with logos,” Mueller cites. He even suggests there is deep psychological connection involved in promotional products… humans are hardwired to believe that if you give, you should receive, and vice versa.

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So, you’ve decided to use the power of promo products, but which products? Lanyards and imprinted cups are tried and true. But if you want to think outside the box-set of pens, we have some ideas that will leave a lasting impression.

  1. i-Accessories. Reach into your pocket or your purse, and you’ll likely find your cell phone, if it’s not already in your hand. Nearly everyone carries a phone or a tablet around on their daily activities, which offers ample opportunity for your company logo to be just as visible and accessible. There are a range of products available, from tablet cases and stands to chargers and stylus pens. One of the newest and most attention-grabbing products is called “Gadget Grips® DOT™,” which is a logo that adheres to the home button of a smart phone or tablet. It’s great for universities, alumni organizations, and restaurants, as you can offer incentives, like a discount for customers having a DOT™ on their device.

  2. Customizable sports schedules. If you work at a local business that concentrates on nearby customers, consider printing a magnet or calendar that highlights upcoming local sports teams’ games and features your logo. It’ll start conversation when you give them out, and people can keep to refer to throughout the season.

  3. Golf equipment. Since many decisions are made between shots on the golf course, your company’s name should be where the action takes place. Items such as poker chip ball markers, golf umbrellas or divot tools can all be customized to fit your needs.

  4. It’s all in a name. Consider creating smaller quantities of promo items with your customers name on it. This may not be a practical route for a trade show environment, but is a viable and unique choice for other situations in which SWAG arises.


The SWAG we’re talking about today isn’t the type of “flowers and fruit,” that Google defines, but it certainly could bring your business some more green.

How to Make an Attractive, Affordable Event T-Shirt

 Spring is just around the corner, which means warm weather, blooming flowers…and company t-shirts!

Spring is just around the corner, which means warm weather,
blooming flowers…and company t-shirts!



This time every year, we get a huge wave of requests to make logo t-shirts and other apparel items for events such as benefit walks. This process often includes securing sponsorships, and including those companies’ logos on your customized items. We’ve put together a list of quick tips to help you make ordering those shirts just a little easier:

  1. Select a blank shirt that you would like to decorate. Decide between long sleeves or short sleeves, and then pick a color.

  2. Get an idea of what quantity you’d like to order.

  3. Decide on your imprint:  will you have design on the front only? Back only? Both front and back?  How large do you want the imprint be?

  4. Ask your sponsors to send their logos:

    1. In high-resolution – a resolution of at least 300 DPI will allow the image to look crisp on screen printed items

    2. Using spot color – Spot colors are a specific custom ink color, and they need to be included in the original logo artwork.

    3. In an EPS or PDF file type – These types of file formats are vector, which means the image will look very crisp on the finished product.

  5. Decide on screen print or embroidery: Generally speaking, event shirts, especially those with sponsors listed on the back, are screen printed.  Embroidery works well for decorating a shirt with one or two logos, but if your message needs to be fairly large in size, screen print will be the most attractive and cost-effective way to decorate.
Get someone else’s opinion, and rely on your supplier for help! If you don’t have the time to create a design yourself, just send us the elements you want on your item and any vision you have, and we can take it from there. Our graphic design team can create a great design, and our product specialists can help you find shirts, banners, or various other promotional items to fit any event or budget.

Logo Design: 3 Tips for Success

So, you’ve decided after reading our last blog post that rebranding with a new logo could help provide that updating and vitality your business needs. While the actual steps obviously vary by industry and company, we’ve compiled a list of 3 of the most important things to keep in mind when creating your new logo as a part of rebranding.

  1. Find a great graphic artist.

    Whether you already have images scribbled on a napkin or want someone to brainstorm fresh ideas, a graphic artist will be able to provide the professional quality work that your brand deserves. During your drafting meetings, be sure to convey your company’s mission statement and vision. He or she also will be able to help you decide what elements (if any) from your existing logo should be used in your new logo… this was one of the biggest challenges we encountered during the process. Here are a few examples of companies that made a few tweaks to their logos over the years…

    KFC, Starbucks

    KFC, Starbucks



    And here are a few that started completely fresh…

    Kraft, San Diego Zoo

    Kraft, San Diego Zoo



    We ultimately decided that while our original brand was recognized by our customers and the community, we’ve expanded our products and services so much over the years that a re-vamp of the logo that reflected these improvements was necessary. See our “before and after” here.

  2. Pay close attention to color.

    Think beyond how the logo will look on a business card. Will the new logo show up well on promotional items like pens that may have to be imprinted in one color only? Are your gradients too detailed to be used on embroidered logo-wear? Keep in mind your logo may not always be in the full-color format that your graphic designer presents it in. We suggest asking your graphic artist to layout a draft of your logo on business cards and letterheads, the basic staples of every office place, to see how it looks. You might next ask for an example of how the logo would be used on a presentation folder, banner or flyer. Before you make any final decisions, also review how the logo will look when produced three ways: full-color, one color with “screens” or “gradients,” and one color only.


    3 Versions of Our Logo

    Versions of our logo


  3. Round up a small committee.

    Corral a small group from your office to give input on the new logo. We suggest resisting the temptation to poll everyone on every decision, as this will significantly slow down the process and may add unnecessary complication. At Professional Systems USA, we asked a member from each department to give their input, so we were able to create a comprehensive logo that reflected each dynamic of our company.

Remember the 80’s?

So do we… that’s why we rebranded! Since 1984, Professional Systems has been dedicated to providing the most modern business solutions to our local and nationwide clients. But just like the days of cropped shirts and leg warmers have passed, we noticed that our own brand was in need of an update, including our logo and website.

We’d like to share our story, as well as some tricks and tips on how you can take advantage of brand messaging to refresh your success. Ask yourself these questions when you consider whether rebranding could help your business:

  1. Has your list of products or services expanded over the years?

    When Professional Systems opened its doors over 25 years ago, our most popular products were pegboard business forms (which most of you don’t even remember) and manila file folders. Today, our range of products includes beautiful full-color print for marketing, electronic document management, furniture, and a wide range of promo products, and our new logo needed to reflect this dynamic range of business solutions. We chose upbeat colors to reflect creativity that we put into every project, and simple shapes that represent comprehensive collection of product that help to organize and optimize your business.
  2. Has it been awhile since you’ve branded?

    Even five or ten years can pass and make a brand outdated.   Trends change.  Technology makes advances.  When we first created our logo in the 80’s, it was impractical and extremely expensive to consider a full-color imprint.  Today, with the advancement of printing processes, there is no reason for a logo and a brand not to be just as colorful as you wish for it to be.  Our first logo was teal  (remember when that was popular?)  and pretty rudimentary by today’s standards.  Modifications made a few years ago brought us more up to date, but we decided that our dated logo might carry the message that we were not keeping up with the times.

  3. Could some simple changes make a difference to your brand?


    We tweaked our logo several years ago with good result.  Large companies do this all the time.  Take a look at logos like the Pepsi® “globe” and the CBS “eye” to see how they have evolved over the years.

  4. Do you have an active, useful online presence?


    While most of our communication with our clients is either in person or in print, we realized that it was time for an update on the web, where it is even more important to give clients a contemporary, up-to-date user-friendly experience.  Clients should be able to easily find you, learn about you and connect with you online.

    So, the next chapter to this story should be, “so how do I get there?”  Check back in at our blog next week for more details!

Coming Soon!

Our new website was launched October 12, 2011. Please check back here within the next few days for our first blog posts. We hope that this will become a helpful resource for you!