- Does your space look like a home office straight out of the 1970’s? As we discussed in our previous blog post, styles change throughout the years, and it’s important to keep up! An outdated furniture set can give customers the wrong impression that your company is antiquated as well. Waiting room furniture no longer needs to be drab and uncomfortable… there are hundreds of understated, professional looks to choose from.
- Are you using all space possible? Even if you have the perfect furniture, space will be wasted if it’s not organized properly. Find a furniture consultant that has dealt with plenty of irregular spaces and can find a solution for that odd-shaped nook or small entrance area.
- Can your employees work comfortably? There are many ways that ergonomics can go wrong because of improper office furniture… desks at the wrong height, rigid chairs, a lack of back support and many other offenses can make your employees uncomfortable and less productive. This doesn’t need to be the case! Extensive studies have been performed to design furniture that isn’t a “pain in the back”.
- What’s taking up more room… paper or people? Advanced storage solutions like rotating storage shelves or document scanning means that rooms full of files no longer necessary, allowing you to dedicate space to employee work stations instead of stacks of files.
October 20, 2011
We’d like to share our story, as well as some tricks and tips on how you can take advantage of brand messaging to refresh your success. Ask yourself these questions when you consider whether rebranding could help your business:
Has your list of products or services expanded over the years?When Professional Systems opened its doors over 25 years ago, our most popular products were pegboard business forms (which most of you don’t even remember) and manila file folders. Today, our range of products includes beautiful full-color print for marketing, electronic document management, furniture, and a wide range of promo products, and our new logo needed to reflect this dynamic range of business solutions. We chose upbeat colors to reflect creativity that we put into every project, and simple shapes that represent comprehensive collection of product that help to organize and optimize your business.
Has it been awhile since you’ve branded?Even five or ten years can pass and make a brand outdated. Trends change. Technology makes advances. When we first created our logo in the 80’s, it was impractical and extremely expensive to consider a full-color imprint. Today, with the advancement of printing processes, there is no reason for a logo and a brand not to be just as colorful as you wish for it to be. Our first logo was teal (remember when that was popular?) and pretty rudimentary by today’s standards. Modifications made a few years ago brought us more up to date, but we decided that our dated logo might carry the message that we were not keeping up with the times.
Could some simple changes make a difference to your brand?
We tweaked our logo several years ago with good result. Large companies do this all the time. Take a look at logos like the Pepsi® “globe” and the CBS “eye” to see how they have evolved over the years.
Do you have an active, useful online presence?
While most of our communication with our clients is either in person or in print, we realized that it was time for an update on the web, where it is even more important to give clients a contemporary, up-to-date user-friendly experience. Clients should be able to easily find you, learn about you and connect with you online.
So, the next chapter to this story should be, “so how do I get there?” Check back in at our blog next week for more details!