Archive | direct mail

Seven Ways Your Company Can Use QR Codes

Phone/QR Code

QR codes are gaining popularity quickly; according to a recent study by Baltimore advertising agency MGH, about 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code.

A variety of businesses are taking advantage of this edgy technology… we’ve seen QR codes on Macy’s television commercials, Disney’s billboards, and a university’s admissions materials, just to name a few. We recently came across a unique example of QR usage in the healthcare industry. Middle Tennessee Medical Center in Murfreesboro, TN launched a campaign with QR codes in the corner of their print advertisements. The code invited people to “experience” the hospitals new facilities and led them to a video of the new TV campaign. See the ad for yourself here.

We brainstormed a list of some other specific ways QR codes can be used in your industry:



  1. Place QR codes at different locations in the building that guide visitors around the campus with a web-based map.

  2. Print codes on laminated lobby cards and link them to an online customer satisfaction survey.

  3. Host redirected URL’s posted on different publication ads to measure which ads get the highest response rates.

  4. Print codes on brochures with links to “how to” videos or instructions.

  5. Put QR codes on “dated” pieces so customers can stay up-to-date about info that changes frequently.

  6. Include QR codes on your business cards and link them to your LinkedIn account, or your company’s “about us” website page.

  7. Use a personalized QR code, or a PURL, to track a fundraising mailing or survey responses.


United States Postal Service’s Every Door Direct Mail® Program Makes it Easy to Reach Local Customers

Every Door Direct Mail®

Every Door Direct Mail®



Direct mail is proven to be effective. It cuts through the white noise of online or email advertisements, and a tangible piece creates a more personal, emotional connection to your audience. The United States Postal Service has introduced a new program that is making it easier to reach more potential customers in your area! It’s called Every Door Direct Mail®, or EDDM, and boasts all the great aspects of direct mail and more…


Features:


*Reduced postage costs – EDDM is as low as 14.5 cents per postcard, which is nearly half of regular postage costs

*You’ll reach every household and business within your exact specifications

*You don’t have to buy mailing lists or postage permits


How Every Door Direct Mail® works for you:


  1. Tell us where you want your postcards delivered… you can choose to reach an audience within a certain radius of your business or in specific zip codes. Select residential or business locations… or both!

  2. Our graphic design team will work with you to create the perfect postcard for your promotion

  3. We will print and package your postcards according to USPS specifications

  4. We will drop your postcards off at the correct Post Office, and they’ll be on their way

Personalize Messaging with Variable Print

Hey, you! When’s the last time a generic greeting caught your attention more than hearing your own name? We can’t think of one either. Whether you’re walking down the street or planning a marketing campaign – people like personalization.

Why not tailor your communication techniques so they’re unique for each of your customers? Variable printing is more effective at prompting your reader to take action and can be printed on coupons, brochures, direct mail and more! Instead of sending out 1,000 identical mailings to your customer contact list, (we’ve heard it called “spraying and praying,”) send one mailing inviting James or Jennifer by name to check out your new inventory, or ask a customer if they need your services in their home at 14 Front Street.

You can customize prints with a variety of different things, but the most common ones businesses request are customers’ names, purchase history, demographics, and geography. You could even include a customized map that shows your customer exactly how to get to your business from their home – these direct mail pieces have been shown to generate a 40% higher response. Here are some examples of variable printing pieces:

Variable Print Examples


Another way to create a customized experience for your customer is to include a pURL, or a personalized page that’s a part of your website. pURLS have some of the same fun, interactive elementthat we talked about with QR Codes in an earlier blog post. Directing a respondent to a pURL makes it possible to track responses, giving you a way to measure the response rate and success of a mailing.


There are many ways variable printing and/or a personalized URL can be integrated into your next marketing campaign. Contact us today for ideas on how to take your campaign to the next level.