- Place QR codes at different locations in the building that guide visitors around the campus with a web-based map.
- Print codes on laminated lobby cards and link them to an online customer satisfaction survey.
- Host redirected URL’s posted on different publication ads to measure which ads get the highest response rates.
- Print codes on brochures with links to “how to” videos or instructions.
- Put QR codes on “dated” pieces so customers can stay up-to-date about info that changes frequently.
- Include QR codes on your business cards and link them to your LinkedIn account, or your company’s “about us” website page.
- Use a personalized QR code, or a PURL, to track a fundraising mailing or survey responses.
April 5, 2012
How Every Door Direct Mail® works for you:
- Tell us where you want your postcards delivered… you can choose to reach an audience within a certain radius of your business or in specific zip codes. Select residential or business locations… or both!
- Our graphic design team will work with you to create the perfect postcard for your promotion
- We will print and package your postcards according to USPS specifications
- We will drop your postcards off at the correct Post Office, and they’ll be on their way
February 28, 2012
Why not tailor your communication techniques so they’re unique for each of your customers? Variable printing is more effective at prompting your reader to take action and can be printed on coupons, brochures, direct mail and more! Instead of sending out 1,000 identical mailings to your customer contact list, (we’ve heard it called “spraying and praying,”) send one mailing inviting James or Jennifer by name to check out your new inventory, or ask a customer if they need your services in their home at 14 Front Street.
You can customize prints with a variety of different things, but the most common ones businesses request are customers’ names, purchase history, demographics, and geography. You could even include a customized map that shows your customer exactly how to get to your business from their home – these direct mail pieces have been shown to generate a 40% higher response. Here are some examples of variable printing pieces:
Another way to create a customized experience for your customer is to include a pURL, or a personalized page that’s a part of your website. pURLS have some of the same fun, interactive elementthat we talked about with QR Codes in an earlier blog post. Directing a respondent to a pURL makes it possible to track responses, giving you a way to measure the response rate and success of a mailing.
There are many ways variable printing and/or a personalized URL can be integrated into your next marketing campaign. Contact us today for ideas on how to take your campaign to the next level.