Archive | cross-media marketing

SWAG

Gadget Grips® DOT™



A simple Google search will tell us that swag is “An ornamental festoon of flowers, fruit, and greenery.” For those of us in the industry, we’ve heard SWAG to stand for a few different things:

“Stuff We All Get”

“Souvenirs, Wearables, Awards and Gifts”

“Stuff We Acquired Gratis”

No matter what variation of words you use to define it, SWAG does wonders for promoting business. A small, free promotional item can draw potential customers to your booth at a trade show, serve as a “thank you” to a valuable client, or make your company top-of-mind when a business considers securing a new vendor.

Ultimately, promotional products can help differentiate your company, generate demand, and raise awareness of what your company can offer… but does it work?

“The Surprising Power of Promotional Products,” a New York Times article by MP Mueller, suggests that it does.

“American businesses spend $20 billion a year giving away stuff with logos,” Mueller cites. He even suggests there is deep psychological connection involved in promotional products… humans are hardwired to believe that if you give, you should receive, and vice versa.

——

So, you’ve decided to use the power of promo products, but which products? Lanyards and imprinted cups are tried and true. But if you want to think outside the box-set of pens, we have some ideas that will leave a lasting impression.

  1. i-Accessories. Reach into your pocket or your purse, and you’ll likely find your cell phone, if it’s not already in your hand. Nearly everyone carries a phone or a tablet around on their daily activities, which offers ample opportunity for your company logo to be just as visible and accessible. There are a range of products available, from tablet cases and stands to chargers and stylus pens. One of the newest and most attention-grabbing products is called “Gadget Grips® DOT™,” which is a logo that adheres to the home button of a smart phone or tablet. It’s great for universities, alumni organizations, and restaurants, as you can offer incentives, like a discount for customers having a DOT™ on their device.

  2. Customizable sports schedules. If you work at a local business that concentrates on nearby customers, consider printing a magnet or calendar that highlights upcoming local sports teams’ games and features your logo. It’ll start conversation when you give them out, and people can keep to refer to throughout the season.

  3. Golf equipment. Since many decisions are made between shots on the golf course, your company’s name should be where the action takes place. Items such as poker chip ball markers, golf umbrellas or divot tools can all be customized to fit your needs.

  4. It’s all in a name. Consider creating smaller quantities of promo items with your customers name on it. This may not be a practical route for a trade show environment, but is a viable and unique choice for other situations in which SWAG arises.


The SWAG we’re talking about today isn’t the type of “flowers and fruit,” that Google defines, but it certainly could bring your business some more green.

Annual Print Solutions Conference and Expo

Baltimore

Baltimore

We returned to our desks yesterday after attending the PSDA 2012 Print Solutions Conference & Expo in Baltimore, where attendees visited with exhibitors in nearly 200 booths and took advantage of compelling education and training sessions when off the expo floor. This three-day event is the only national trade show focused on the distributor channel for print, marketing and business communications.

We returned to work energized and focused.  We learned a lot at this year’s conference.  Here are just a few of the things that we are excited about:

  • Multi-touch, cross-media campaigns that marry print, web, and mobile technologies.

  • Numerous methods for increasing and tracking response rates for direct mail.

  • Beautiful new printing processes that allow for the creation of amazing “dimensional” pieces.  Brilliantly printed postcards, business cards, posters, flyers, and catalogs that utilize new print processes that “wow”!

  • New technologies, products, and processes that are increasingly environmentally friendly.

  • Good (and not-so-good) uses of QR codes.

  • Turnkey solutions for busy marketing professionals.

  • Very affordable logo redesign packages.

  • Web-to-print technologies that continue to make order fulfillment more efficient, easy, and cost-effective.

  • A good marketing campaign requires being smarter before ink ever hits paper and collecting data after.

  • Best quote from the conference:  the best tool that each of us has is our ears!