We’ve been in the business for over 25 years, so we’ve been able to see what works and what doesn’t work when it comes to graphic design. Here are some tips to make it easier for you to end up with a printed piece you love:
1. Pay attention to resolution.
If you’re a graphic designer, you know that PPI means image resolution that you see on a computer monitor, and DPI is resolution that shows up when you print something. So what does it mean for the rest of us?
Make sure any images you use in printed pieces are at least 300 DPI (if you pull an image off of Google, for example, it could have a DPI as low as 72… which won’t show up looking sharp).
You can check the DPI of an image by right-clicking on an online image file > select “Properties” > click the “Summary” tab > click “Advanced Properties” > check out the “Horizontal Resolution” and “Vertical Resolution,” which will tell you the DPI.
2. Optimize your file format.
If you want to scan an image, save it as a TIF (.tif) or EPS (.eps). File formats like GIF or JPG can make your image look blurry and off-color.
3. Convert to CMYK.
Computer monitors use RGB (Red, Green, Blue), while printers use CMYK (Cyan, Magenta, Yellow, Black). So, your piece will look a little different printed than it did on the screen. Make sure to order a hard copy proof if matching colors is absolutely critical.
4. Work with a Graphic Designer.
To make sure you’re getting the highest quality and best price, bring your work to a graphic designer, who can produce creative work that meets all the requirements we described above.